unbundle the hubspot pro stack.
Many small teams end up on HubSpot or Salesforce Professional tiers to get pipelines and newsletters, and pay for a lot they never open. Twenty is an open-source CRM with custom objects, workflows, an API and an MCP server on every plan. Pair it with Resend for email and an AI agent can run the whole thing.
$9.7k–20k / yr
illustrative saving
10 seats, recurring licences only (one-off onboarding fees excluded), list prices
Twenty + Resend vs HubSpot Pro vs Salesforce Pro Suite
| Twenty + Resend | HubSpot Pro | Salesforce Pro Suite | |
|---|---|---|---|
| CRM seat price | $9 (Pro) or $19 (Organization) per user/mo | Sales Hub Pro $90–100/seat/mo | $100/user/mo, annual contract |
| Marketing email | Resend broadcasts, priced by contacts stored | Marketing Hub Pro from $890/mo (2,000 contacts) | Separate marketing products |
| AI / MCP access | MCP server, REST + GraphQL on every plan | Official MCP (GA Apr 2026): contacts, deals, tickets | Hosted MCP, metered via Flex Credits |
| Mobile app | Not yet | Yes | Yes |
| Example: 10 seats / yr* | ~$1.1k–2.3k + Resend | ~$21.5k–22.7k (Sales + Marketing Pro) | ~$12k |
*Illustrative list-price maths, checked October 2026, mostly from public pricing pages and third-party trackers. Not a client result, and before our fees. Prices change often: we confirm against your real invoices in the audit.
Move if…
- You're on HubSpot Pro mainly for a pipeline and a newsletter
- Salesforce Starter is about to cross 10 users (the price jumps)
- You want agents to own data entry, enrichment and follow-ups
Stay if…
- Your CRM licences cost under ~$5k a year
- Outbound calling is core (dialers are expensive to rebuild)
- HubSpot attribution reporting drives your budget decisions
- You rely on a mature mobile app, an admin, or AppExchange packages
- You're on Pipedrive or Zoho: keep it and plug Claude into its official MCP
If any of these fit, we'll tell you so in the audit.
Low-risk, in three steps.
- 01
Map what you actually use
Pipelines, properties, sequences, forms, reports. Most teams use a fraction of their tier. The audit lists what moves, what gets rebuilt and what you can drop.
- 02
Twenty Cloud + data import
We set up Twenty, rebuild your pipeline and custom objects, import contacts and deals, and move newsletter sends to Resend.
- 03
Agents on the CRM
Claude connects through Twenty's MCP server to handle data hygiene, enrichment, follow-up drafts and weekly pipeline reports.
The honest part
Exporting CRM data is easy. Sequences, attribution reporting, quoting and native forms are what you'd give up or rebuild. If you're mid-contract, we time the switch to your renewal.
15 minutes.
your real numbers.
Send us the tools you pay for. We'll come back with what to move, what to keep and what to switch off, using your invoices, not list prices.
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